When Gap revealed their new logo on its website, the Internet went bonkers over how disturbingly bad it is. There’s even someone writing letters from the perspective of the new logo from a Gap Logo twitter account.
Thanks to the thousands cries of the online Gap community, the company is scrapping the new design and sticking with the original blue box the brand has had for more than 20 years. Predominantly, people aren’t happy and don’t think that it effectively represents the clothing company. Overall, most think it’s a classic #1 fail. The new logo spread through Twitter and people responded with their thoughts – mostly negative.
Fair enough, a week is barely enough time to get a right sense of the broader community’s thoughts about the new logo. Of course, the critics will be the first — and loudest — to pounce on a brand’s Facebook comment stream. And I can certainly understand the company wanting to show that it “listened.” Consumers justifiably feel as though they own the brands they love, and they’re not happy when you tinker with their property.